Sol
Sol asked us to make summer party season all about them, and to make sure social media knew all about it. So, we implemented one of the first RFID-linked social media campaigns in the southern hemisphere. But, we needed every element to come together perfectly: the competition, the gigs, the microsite, the parties, and all the content we created to promote the campaign.
With multiple cities, artists, and parties involved, we needed to make sure the user journey was clear and engaging.