ODLO - CERAMICOOL
To promote Odlo's revolutionary new product, Ceramicool, I put forward the idea for a film called ‘The Nightshift’. As lead creative, I crafted the script, storyboard, and supporting campaign.
Storyboard:
We cast a local free running champion in the lead role, adding her substantial social media following to the campaign's audience.
Katie McDonnell:
Behind the scenes: