HSBC
We wanted to show prospective candidates that HSBC's Technology programme was more like a tech environment than a banking environment. To do this, we interviewed the employees of HSBC's Tech team and turned their ‘origin stories’ into animated videos. With the new HSBC-brand red brushstroke, we had a compelling device to tie the story elements together.
This project required extensive brainstorming, storyboarding, interviewing, script writing, and direction.
HSBC also asked us to overcome a specific challenge they were having: graduates didn’t know which programmes led to which jobs, and what all the jargon actually meant. So, we made use of Facebook Canvas to create a custom solution: